Here goes Your Sub-Headline
DO NOT make a new claim in your sub-headline. Simply support the claim you made in your headline with the language in the sub-headline. Examples: Learn how easily you can (desired result)
Here goes Your Headline! Example:
How to Get (desired result) in (time period)
Make an Offer
Clear and Compelling. The offer is the exact deliverables they can expect if they give you money.
ADD BONUSES - REVEAL PRICE - INJECT SCARCITY - REVERSE RISK - CALL TO ACTION
Most importantly, your offer should be clear. If your reader has even a shadow of a doubt as to what they will get, they’re gone.
Are you going to ship them a product? How long will it take to get there?
Are you going to do some one-on-one training? How will it be delivered? How long are the trainings? How often?
Are you going to provide a service? How long will it take.
Warning of not taking action
Just remember the user about all the pain of not having your solution