Show Proof
In this step we will create the most important element of your copy — proof.
Demonstration - If you can show that it works, do it.
Social Proof – If you have testimonials that fortify the claims you’ve made, include them here. Mention how many other people have benefited from your solution.
Data/Research – Use data and research from reputable sources to substantiate your claims.
Borrowed Credibility – Find and use information from reputable sources. Can you find information from reputable people or organizations like The New York Times, CNN or from trade associations for example.
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Here goes Your Sub-Headline
DO NOT make a new claim in your sub-headline. Simply support the claim you made in your headline with the language in the sub-headline. Examples: Learn how easily you can (desired result)​
Get (Your Product) Now, Start (Your Produt Main Benefit) & Save Up to 85% During This Week...
​These Special Discounts Only Available for A Very Limited Time and Will Rise Soon
Show Ease of Use and/or Speed Results
The key to this step is to communicate (if possible) that your solution is easy and/or quick to deliver results
You can show how easy to use is your product.
Go to the DESIGN STUDIO tool in your backoffice and edit one of our mockups to show here.
​On the Design studio you can edit the mockups using your images, videos or gifs.
You can show how easy to use is your product.
All you have to do is show a video (Youtube or Vimeo) with your product review.
If you have the video in other server, you can show here using the HTML app. (Add Elements >> Apps >> HTML )
Here goes Your Headline!
​Example: ​How to Get (desired result)
in (time period).
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Warning of not taking action.
Just remember the user about all the pain of not having your solution
Use a testomonial – If you have a broad testimonial that fortifies your credibility you could place it here.
Give your credentials – If you have credentials that bolster your credibility (you’re a doctor, MBA, Air Force Pilot)
Borrow credentials – If you have someone that has credentials that will endorse you and your product, use them here.
Tell your story – Is there an experience you’ve had that makes you qualified to solve this problem? Tell that story.
Use impressive numbers – If you have impressive data, years experience or numbers of successful customers, use them here.
Write Here an Amazing Benefit of Your Product
Write Here an Amazing Benefit of Your Product
Write Here an Amazing Benefit of Your Product
Write Here an Amazing Benefit of Your Product
Write Here an Amazing Benefit of Your Product
Write the Introduction
Copy and past this link in other tab
http://copywritematters.com/pas-classic-copywriting-formula/
Need an idea? what about the Problem, Agitate, Solution formula?
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Prove you are the expert
To show an image like this, you can create a round box, use the picture as the box background, choose a border, shadow and etc.
To show an image like this, you can create a round box, use the picture as the box background, choose a border, shadow and etc.
Right now the user might be asking: Why you? Why your product? or; Why your company?
To show an image like this, you can create a round box, use the picture as the box background, choose a border, shadow and etc.
Testimonials about you
Use a testomonial – If you have a broad testimonial that fortifies your credibility you could place it here.
Give your credentials – If you have credentials that bolster your credibility (you’re a doctor, MBA, Air Force Pilot)
Borrow credentials – If you have someone that has credentials that will endorse you and your product, use them here.
Tell your story – Is there an experience you’ve had that makes you qualified to solve this problem? Tell that story.Use impressive numbers – If you have impressive data, years experience or numbers of successful customers, use them here.
Benefit Bullet Points
In this step, write 10 to 20 bullets that explain the benefits of your offer.
Remember that people don’t buy products and services. They buy outcomes.
This Guy.
Tell the history.
Right now you are talking about benefits.
Tell your visitors how your product made some difference on his business or how your product changed his whole life.Tell your visitors how your product made some difference on his business or how your product changed his whole life.Tell your visitors how your product made some difference on his business or how your product changed his whole life.
​
Make an Offer
Clear and Compelling. The offer is the exact deliverables they can expect if they give you money.
ADD BONUSES - REVEAL PRICE - INJECT SCARCITY - REVERSE RISK - CALL TO ACTION
Most importantly, your offer should be clear. If your reader has even a shadow of a doubt as to what they will get, they’re gone.
Are you going to ship them a product? How long will it take to get there?
Are you going to do some one-on-one training? How will it be delivered? How long are the trainings? How often?
Are you going to provide a service? How long will it take.
Special Bonus
Desribe here your bonus, Desribe here your bonus, Desribe here your bonus, Desribe here your bonus, Desribe here your bonus, Desribe here your bonus, ​
(Product Name) is ideal for you!
In this step, list all the avatars (your targeted customer), so the buy will identify hinself amoung the product users!